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~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Bagozzi, Richard P."
~person:"Boudewyns, Vanessa"
~person:"Ko, Yong Jae"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
3
Konsumentenverhalten
3
Emotion
2
Advertising effects
1
Anger
1
Athletes
1
Auslandsinvestition
1
Business ethics
1
Corporate culture
1
Ethics
1
Ethik
1
Experiment
1
Foreign investment
1
Higher education institution
1
Hochschule
1
Motivation
1
Nonprofit organization
1
Nonprofit-Organisation
1
Organizational behaviour
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Social values
1
Soziale Werte
1
Sponsoring
1
Sponsorship
1
Sport event
1
Sportler
1
Sportmarketing
1
Sports marketing
1
Sportveranstaltung
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Students
1
Studierende
1
Unternehmensethik
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Unternehmenskultur
1
Verhalten in Organisationen
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Werbepsychologie
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Werbewirkung
1
college athletics
1
consumer attitude
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Article in journal
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Bagozzi, Richard P.
Boudewyns, Vanessa
Ko, Yong Jae
Clarke, Daniel Wade
3
Doherty, Bob
3
Binney, Wayne
2
Culiberg, Barbara
2
Hall, John
2
Lindenmeier, Jörg
2
Martin, Sebastian
2
Thomas, Sujo
2
Varshney, Sanjeev
2
Agbonifoh, Barnabas Aigbojie
1
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1
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Anaza, Nwamaka A.
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1
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1
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1
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1
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1
Bhagat, Parimal
1
Bhatt, Viral
1
Bigley, Joel
1
Biswas, Saswata Narayan
1
Bregoli, Ilenia
1
Brennan, Linda
1
Broidl, Christiana
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Bui, M̃y
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1
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1
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1
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1
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1
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1
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1
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Journal of nonprofit & public sector marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Journal of business research : JBR
3
Sport management review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of world business : JWB
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
3
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1
The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive
Turner, Monique Mitchell
;
Mabry-Flynn, Amanda
;
Shen, Hongmei
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011880037
Saved in:
2
The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan
;
Bagozzi, Richard P.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
Saved in:
3
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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