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~isPartOf:"Journal of organizational behavior management"
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Wells, Victoria K.
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Journal of organizational behavior management
Journal of marketing management : MM
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Marketing theory
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Consumer behavior analysis : (a) rational approach to consumer choice
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European journal of marketing
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Journal of business research : JBR
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Handbook of Developments in Consumer Behaviour
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International Journal of Business Science & Applied Management (IJBSAM)
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Journal of business ethics : JOBE
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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ECONIS (ZBW)
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Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
2
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
Saved in:
3
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
Saved in:
4
Editorial: Outside the organization : the analysis of consumer behavior
Hantula, Donald
;
Wells, Victoria K.
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 87-91
Persistent link: https://www.econbiz.de/10003991659
Saved in:
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