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~isPartOf:"Journal of organizational computing and electronic commerce"
~language:"eng"
~subject:"Consumer goods industry"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Direct marketing
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Direktmarketing
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Bose, Indranil
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Journal of organizational computing and electronic commerce
Business-to-business brand management : theory, research and executive case study exercises
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International journal of retail & distribution management
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Journal of marketing channels : ... distribution systems, strategy, and management
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Lecture notes in economics and mathematical systems : LNEMS
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Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
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contributor
)
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2009
Persistent link: https://www.econbiz.de/10003845408
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