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~isPartOf:"Journal of organizational computing and electronic commerce"
~subject:"Markenartikel"
~subject:"Theory"
~subject:"social media"
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Markenartikel
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Internet marketing
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Akula, Vasudeva
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Li, Yuhao
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Journal of organizational computing and electronic commerce
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
35
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
Information systems research : ISR
22
International journal of advertising : the review of marketing communications
22
The journal of product & brand management
21
The journal of brand management : an international journal
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Cogent business & management
17
International journal of technology marketing : IJTMkt
17
International journal of electronic marketing and retailing : IJEMR
16
Journal of internet commerce
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
International journal of business information systems : IJBIS
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing management : MM
13
Journal of retailing and consumer services
13
Journal of strategic marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of hospitality marketing & management
12
Journal of promotion management : JPM
12
Health marketing quarterly
11
International journal of electronic commerce : IJEC
11
Journal of marketing
11
Psychology & marketing
11
Journal of management information systems : JMIS
10
International journal of market research
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing intelligence & planning
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Journal of travel and tourism marketing
8
Administrative Sciences : open access journal
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CESifo working papers
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ECONIS (ZBW)
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1
Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Saved in:
2
Comparing consumer-produced product reviews across multiple websites with sentiment classification
He, Wu
;
Zhang, Zuopeng
;
Akula, Vasudeva
- In:
Journal of organizational computing and electronic commerce
28
(
2018
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011900112
Saved in:
3
Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua
;
Travis, Yosef
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
Saved in:
4
Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective
Li, Yuhao
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
4
,
pp. 342-373
Persistent link: https://www.econbiz.de/10011762613
Saved in:
5
Is positive always positive? : the effects of precrisis media coverage on rumor refutation effectiveness in social media
Wang, Quansheng
;
Song, Peijian
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
1
,
pp. 98-116
Persistent link: https://www.econbiz.de/10010506796
Saved in:
6
Social media around the GLOBE
Schlagwein, Daniel
;
Prasarnphanich, Pattarawan
- In:
Journal of organizational computing and electronic commerce
24
(
2014
)
2/3
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010425495
Saved in:
7
Discussing brand information on social networking sites : implications for global brand marketing
Tsai, Shu-pei
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
4
,
pp. 372-391
Persistent link: https://www.econbiz.de/10010232534
Saved in:
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