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~isPartOf:"Journal of professional services marketing"
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Chawla, Sudhir K.
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Nataraajan, Rajan
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Journal of professional services marketing
Journal of business research : JBR
17
Psychology & marketing
14
Journal of Business Research
6
Psychology & Marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of service management
2
Operations research, Management science : OR MS ; the international literature digest
2
Business & professional ethics journal
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Computational Statistics & Data Analysis
1
European journal of marketing : EJM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of retailing and consumer services
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Omega
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The journal of business & industrial marketing
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"Fitness" Marketing: Celebrity or Non-Celebrity Endorsement?
Nataraajan, Rajan
;
Chawla, Sudhir K.
- In:
Journal of professional services marketing
15
(
1997
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10007068995
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2
Exploring the Calorie-Nutrition Interface
Nataraajan, Rajan
;
Chawla, Sudhir K.
- In:
Journal of professional services marketing
13
(
1996
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10007078805
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