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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"E-commerce"
~subject:"Online-Handel"
~subject:"Werbung"
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Journal of promotion management : JPM
Journal of retailing and consumer services
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
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Journal of sport management : the official journal of the North American Society of Sport Management
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Diskussionspapier / Universität Duisburg-Essen, Lehrstuhl für E-Business und E-Entrepreneurship
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ECONIS (ZBW)
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei
;
Cebollada, Javier
;
Cortiñas, Mónica
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
Saved in:
3
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
4
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
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