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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Markenimage"
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Search: subject:"Markenführung"
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Markenimage
Brand management
249
Markenführung
249
Consumer behaviour
189
Konsumentenverhalten
189
Brand image
154
Brand
107
Markenartikel
107
Advertising effects
64
Werbewirkung
64
Beziehungsmarketing
41
Relationship marketing
41
Internet marketing
29
Online-Marketing
29
Advertising
24
Werbung
24
Social Web
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Social web
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Personality psychology
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Persönlichkeitspsychologie
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B-to-B-Marketing
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Business-to-business marketing
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Emotion
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Product Placement
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Product placement
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Luxury goods
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Marketing management
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Marketingmanagement
14
Brand loyalty
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Customer satisfaction
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Kundenzufriedenheit
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Sales promotion
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Verkaufsförderung
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branding
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Markentreue
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English
154
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Arli, Denni
3
Bagozzi, Richard P.
3
Klink, Richard R.
3
Kuanr, Abhisek
3
Lehmann, Donald R.
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Ahuvia, Aaron
2
Albrecht, Carmen-Maria
2
Batra, Rajeev
2
Bauer, Brittney C.
2
Boeuf, Benjamin
2
DelVecchio, Devon
2
Gunasti, Kunter
2
Kim, Eunice
2
Kim, Soojin
2
Kouril, Michal
2
Lee, Michael S. W.
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Ross, William T.
2
Rossiter, John R.
2
Sauer, Nicola E.
2
Trump, Rebecca K.
2
Wu, Lan
2
Agheshlouei, Hamed
1
Aguirre-Rodriguez, Alexandra
1
Ahern, Lee
1
Ahn, Euijin
1
Akram, Muhammad Shakaib
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Akrout, Houcine
1
Anderson, Ronald
1
Ansell, Jonathan
1
Arnold, Mark J.
1
Arora, Amit
1
Arora, Anshu
1
Asante, Isaac Owusu
1
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1
Athaide, Gerard A.
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Journal of promotion management : JPM
Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of business research : JBR
351
The journal of product & brand management
280
The journal of brand management : an international journal
277
Journal of retailing and consumer services
163
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of hospitality management
58
Journal of strategic marketing
53
Journal of international consumer marketing
50
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Innovatives Markenmanagement
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
154
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154
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
8
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
9
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
10
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
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