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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"NBER Working Paper"
~isPartOf:"Psychology & marketing"
~person:"Clark, Ronald A."
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Search: subject_exact:"Kundenbindungsinstrument"
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Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Rabatt
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Rebate
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Sales promotion
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Verkaufsförderung
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acquisition utility
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coupon proneness
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coupon redemption
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transaction utility
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Clark, Ronald A.
Divine, Richard L.
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Journal of promotion management : JPM
NBER Working Paper
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Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
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