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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"NBER Working Paper"
~isPartOf:"Psychology & marketing"
~subject:"Sales promotion"
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Search: subject_exact:"Kundenbindungsinstrument"
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Sales promotion
Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
12
Konsumentenverhalten
12
Rabatt
5
Rebate
5
Präferenztheorie
3
Theory of preferences
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Clark, Ronald A.
1
Goldsmith, Ronald E.
1
Green Thornton, Corliss
1
Mittal, Manish
1
O'Curry Fogel, Suzanne
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Journal of promotion management : JPM
NBER Working Paper
Psychology & marketing
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
European journal of operational research : EJOR
2
Information systems research : ISR
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International journal of contemporary hospitality management
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Journal of revenue and pricing management
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Schriften zum europäischen Management
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Advances in information systems and management science
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American business review
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CARESS working paper
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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European journal of marketing : EJM
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Foundations and trends in marketing : FTMKT
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Information economics and policy : IEP
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of Indian culture and business management : IJICBM
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International journal of hospitality management
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International journal of production economics
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
Pricing tactics, strategies, and outcomes ; Vol. 2
1
Reihe: Management-Know-how / M : praxisnah und aktuell
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Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
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2
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
3
What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne
;
Green Thornton, Corliss
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
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