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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Jin, Young Ju"
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Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong
;
Jin, Young Ju
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
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