//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Thomas, Veronica L."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Werbewirkung
1
Werbung
1
advertising
1
celebrity endorsers
1
familiarity
1
repetition effects
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Thomas, Veronica L.
Fink, Janet S.
2
Parker, Heidi M.
2
Avery, Elizabeth Johnson
1
Beerli-Palacio, Asunción
1
Bhakar, Shailja
1
Brown, Kenon A.
1
Carlson, Brad D.
1
Cho, Moonhee
1
Dekker, Kim
1
Donavan, D. Todd
1
Edwards, Steven M.
1
Fowler, Kendra
1
Jin, Young Ju
1
Kim, Jihoon
1
La Ferle, Carrie
1
Lear, Karen E.
1
Lee, Wei-Na
1
Lee, Yen-I
1
Martín-Santana, Josefa D.
1
Meng, Juan
1
Mudrick, Michael T.
1
Pan, Po-Lin
1
Park, Sejin
1
Park, Sunyoung
1
Paul, Justin
1
Premeaux, Shane R.
1
Read, Glenna L.
1
Reijmersdal, Eva A. van
1
Roswinanto, Widyarso
1
Ruihley, Brody J.
1
Runyan, Rodney C.
1
Sassenberg, A.
1
Seo, Youngji
1
Spears, Nancy
1
Stafford, Marla Royne
1
Strutton, David
1
Sun, Shuoya
1
Um, Nam-Hyun
1
Van Steenburg, Eric
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising : official publication of the American Academy of Advertising
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->