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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Journal of promotion management : JPM
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Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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