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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Search: subject_exact:"Celebrity-Werbung"
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Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Harvard-Business-Manager : das Wissen der Besten
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Marketing letters : a journal of research in marketing
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AMS review : official publication of the Academy of Marketing Science
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Storming the global business : rise of the Asian tigers
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Are celebrity-heroes effective endorsers? : exploring the link between hero, celebrity, and advertising response
Spears, Nancy
;
Stafford, Marla Royne
;
Van Steenburg, Eric
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10009738247
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2
Arrest record or openly gay : the impact of athletes' personal lives on endorser effectiveness
Parker, Heidi M.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009579957
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