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~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"Chan, Kam C."
~person:"Lee, Sang Yeal"
~person:"Vrontis, Demetris"
~subject:"Industrialized countries"
~type_genre:"Article in journal"
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Journal of promotion management : JPM
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A new consumer relationship model : the marketing communications application
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 499-521
Persistent link: https://www.econbiz.de/10003928843
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