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~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"Chan, Kam C."
~person:"Shi, Lei"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
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Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
2
Brand
2
Brand management
2
Football
2
Fußball
2
Markenartikel
2
Markenführung
2
Professional sports
2
Profisport
2
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2
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Firm performance
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Article in journal
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7
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English
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Chan, Kam C.
Shi, Lei
Vrontis, Demetris
Phau, Ian
12
Melanthiou, Yioula
6
Loureiro, Sandra Maria Correia
5
Arora, Anshu
4
Cheah, Isaac
4
Chung, Hwiman
4
Lee, Wei-Na
4
McClung, Steven
4
Spais, George S.
4
Ahn, Euijin
3
Arli, Denni
3
Arora, Amit
3
Chen, Huan
3
Cruz Ros, Sonia
3
Dardis, Frank E.
3
Kim, Sojung
3
Lee, Sang Yeal
3
Morimoto, Mariko
3
Muralidharan, Sidharth
3
Oghazi, Pejvak
3
Ong, Beng Soo
3
Park, Jae Hee
3
Park, Jin Seong
3
Rey-Martí, Andrea
3
Ribeiro Soriano, Domingo
3
Thrassou, Alkis
3
Wang, Ye
3
Abratt, Russell
2
Aiello, Gaetano
2
Ali, Abbas J.
2
Apostolopoulou, Artemisia
2
Baack, Daniel W.
2
Beheshti, Hooshang M.
2
Bjerke, Rune
2
Bresciani, Stefano
2
Callison, Coy
2
Chan, Fanny Fong Yee
2
Divine, Richard L.
2
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Journal of promotion management : JPM
Journal of business research : JBR
32
International review of economics & finance : IREF
23
Journal for global business advancement : JGBA
17
Finance research letters
13
Pacific-Basin finance journal
13
The North American journal of economics and finance : a journal of financial economics studies
13
The journal of corporate finance : contracting, governance and organization
12
Global business & economics review
11
International marketing review
11
The Chinese economy
10
Technological forecasting & social change : an international journal
9
Journal of transnational management : the official journal of the International Management Development Association
8
World review of entrepreneurship, management and sustainable development
8
International review of financial analysis
7
Review of quantitative finance and accounting
7
Applied economics
6
Borsa Istanbul Review
6
Economic modelling
6
Journal of Asia Business Studies
6
Research in international business and finance
6
International business review : the official journal of the European International Business Academy
5
International journal of organizational analysis
5
Journal for international business and entrepreneurship development
5
The journal of brand management : an international journal
5
Applied economics letters
4
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
4
International journal of internet marketing and advertising : IJIMA
4
International journal of managerial and financial accounting : IJMFA
4
International journal of production economics
4
Journal for international business and entrepreneurship development : JIBED
4
Journal of banking & finance
4
Journal of empirical finance
4
Journal of financial education
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Management decision
4
Managerial finance
4
Thunderbird international business review
4
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
3
Advances in financial education : journal of the Financial Education Association
3
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ECONIS (ZBW)
7
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Advertising-operations interaction effect on promotion success in the United States during the early stage of a retailing innovation
Shi, Lei
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 918-931
Persistent link: https://www.econbiz.de/10011632083
Saved in:
3
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
4
On branding in the Western world with figurative content factors : a case of established versus non-established brands
Shi, Lei
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10010399899
Saved in:
5
Advertising contribution to a firm's profit : theory and evidence from the airline industry in the United States
Shi, Lei
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 209-235
Persistent link: https://www.econbiz.de/10009560049
Saved in:
6
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
7
A new consumer relationship model : the marketing communications application
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 499-521
Persistent link: https://www.econbiz.de/10003928843
Saved in:
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