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~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"Chan, Kam C."
~person:"Vrontis, Demetris"
~subject:"Brand management"
~type_genre:"Article in journal"
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Brand management
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Chan, Kam C.
Vrontis, Demetris
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Callison, Coy
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Kim, Eunice
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Journal of promotion management : JPM
Journal for global business advancement : JGBA
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Journal of transnational management : the official journal of the International Management Development Association
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World review of entrepreneurship, management and sustainable development
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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