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~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"Chan, Kam C."
~person:"Vrontis, Demetris"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
3
Football
2
Fußball
2
Professional sports
2
Profisport
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Sports marketing
2
Ball game
1
Ballsport
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Industrialized countries
1
Industrieländer
1
Internet marketing
1
Lovemarks
1
Markenartikel
1
Markenführung
1
Marketing
1
Marketing management
1
Marketing theory
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Marketingmanagement
1
Marketingtheorie
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New product development
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Online-Marketing
1
Produktentwicklung
1
Relationship marketing
1
Social Web
1
Social web
1
Wein
1
Weinbau
1
Wine
1
Wine industry
1
attitude
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basketball
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brand
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consumer empowerment
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English
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Chan, Kam C.
Vrontis, Demetris
Phau, Ian
6
Chung, Hwiman
4
Ahn, Euijin
3
Arli, Denni
3
Lee, Sang Yeal
3
Loureiro, Sandra Maria Correia
3
Arora, Amit
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Dardis, Frank E.
2
Divine, Richard L.
2
Dix, Steve
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Yeo Jung
2
Manickam, Sakkthivel A.
2
McClung, Steven
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Podnar, Klement
2
Quigley, Charles J.
2
Quintal, Vanessa
2
Sampaio, Cláudio Hoffmann
2
Santini, Fernando de Oliveira
2
Schmierbach, Mike
2
Spralls, Samuel A.
2
Srivastava, R. K.
2
Thrassou, Alkis
2
Agrawal, Deepak
1
Agrawal, Rajat
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Akturan, Ulun
1
Amyx, Douglas Alan
1
An, Soontae
1
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Journal of promotion management : JPM
Global business & economics review
4
Journal of business research : JBR
4
Journal of transnational management : the official journal of the International Management Development Association
4
Journal for global business advancement : JGBA
3
International journal of technology marketing : IJTMkt
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
Ekonomski pregled
1
European journal of cross-cultural competence and management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international management
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
The marketing review
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
3
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
3
A new consumer relationship model : the marketing communications application
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 499-521
Persistent link: https://www.econbiz.de/10003928843
Saved in:
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