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~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Media effect"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of promotion management : JPM
Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Maximizing user interactivity through banner ad design
Rosenkrans, Ginger
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10008647424
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2
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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