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~isPartOf:"Journal of promotion management : JPM"
~person:"Arora, Anshu"
~person:"Chang, Yu-ting"
~subject:"Brand"
~subject:"Consumer behaviour"
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Journal of promotion management : JPM
International journal of emerging markets
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ECONIS (ZBW)
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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
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