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~isPartOf:"Journal of promotion management : JPM"
~person:"Becheur, Imene"
~person:"Chang, Yu-ting"
~subject:"Brand"
~subject:"Consumer behaviour"
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Journal of promotion management : JPM
Journal of retailing and consumer services
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ECONIS (ZBW)
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From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
Becheur, Imene
;
Das, Amit
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011875331
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How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
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