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~isPartOf:"Journal of promotion management : JPM"
~person:"Byon, Kevin K."
~person:"Sveinson, Katherine"
~person:"Vrontis, Demetris"
~person:"Wann, Daniel L."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sport club"
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Konsumentenverhalten
Football
2
Fußball
2
Professional sports
2
Profisport
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Sports marketing
2
Ball game
1
Ballsport
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Beziehungsmarketing
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Brand
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Brand management
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Consumer behaviour
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Lovemarks
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Markenartikel
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Markenführung
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Marketing
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Marketing management
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Marketingmanagement
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Relationship marketing
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attitude
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basketball
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brand
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fans
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football
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love
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loyalty
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price premium
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promotion
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respect
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spectators identity
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sport club
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Byon, Kevin K.
Sveinson, Katherine
Vrontis, Demetris
Wann, Daniel L.
Koronios, Konstantinos
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Kriemadis, Athanasios
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Leivaditi, Eleni
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Psiloutsikou, Marina
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Shuv-Ami, Avichai
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Journal of promotion management : JPM
Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
Sport management review
2
Global business & economics review
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International journal of sport management and marketing : IJSMM
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Journal of customer behaviour
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The journal of consumer marketing
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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