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~isPartOf:"Journal of promotion management : JPM"
~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Guzman, Francisco
Mattila, Anna S.
Paul, Justin
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Journal of promotion management : JPM
Journal of business research : JBR
15
International journal of hospitality management
11
The journal of product & brand management
10
Journal of retailing and consumer services
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
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The journal of services marketing
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Journal of hospitality marketing & management
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Cornell hospitality quarterly : CQ
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International journal of consumer studies
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International marketing review
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Journal of travel and tourism marketing
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Services marketing quarterly
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The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
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Business strategy and the environment
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European journal of marketing : EJM
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European management journal
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International business review : the official journal of the European International Business Academy
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Journal of business ethics : JOBE
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Journal of financial services marketing : JFSM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Psychology & marketing
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The Cornell hospitality quarterly
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Tourism management perspectives : TMP
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Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
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