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~isPartOf:"Journal of promotion management : JPM"
~person:"Kim, Eunice"
~person:"Lee, Sang Yeal"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effects
5
Konsumentenverhalten
5
Werbewirkung
5
Brand management
4
Markenführung
4
Advertising
3
Brand
3
Brand image
3
Markenartikel
3
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3
Werbung
3
Advertising regulation
1
Computerspiel
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Internet marketing
1
Online-Marketing
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Perception
1
Product Placement
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Product placement
1
Success factor
1
Video game
1
Visualisierung
1
Visualization
1
Wahrnehmung
1
Werbebeschränkung
1
ad effectiveness,
1
advertising regulation
1
brand attitude
1
brand familiarity
1
brand familiarity,
1
brand memory
1
brand placement
1
in-game advertising
1
involvement
1
limited capacity model (LCM)
1
metaphorical ads,
1
product involvement,
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puff
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puffery
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Kim, Eunice
Lee, Sang Yeal
Chung, Hwiman
2
Dardis, Frank E.
2
Dodoo, Naa Amponsah
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Schmierbach, Mike
2
Ahern, Lee
1
Ahn, Euijin
1
Amyx, Douglas Alan
1
Arora, Amit
1
Arora, Anshu
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Bae, Mikyeung
1
Becheur, Imene
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Blakemore, Jason
1
Chan, Agnes S.
1
Chang, En Chi
1
Chang, Yu-ting
1
Chen, Huan
1
Cheung, Mei-chun
1
Cho, Yong-suk
1
Choi, Hojoon
1
Chtourou, Saber
1
Chung, Christina
1
Craig, Clay
1
Das, Amit
1
Dejong, Penny
1
Deshpande, Sameer
1
Eastin, Matthew S.
1
Erdogan, B. Zafer
1
Fagerstrøm, Asle
1
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1
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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1
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
2
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
3
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
4
Do web users care about bannder ads anymore? : the effects of frequency and clutter in web advertising
Lee, Sang Yeal
;
Cho, Yong-suk
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 288-302
Persistent link: https://www.econbiz.de/10008647417
Saved in:
5
Joint advertising and brand congruity : effects on memory and attitudes
Lee, Sang Yeal
;
Shen, Fuyuan
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 484-498
Persistent link: https://www.econbiz.de/10003928842
Saved in:
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