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~isPartOf:"Journal of promotion management : JPM"
~person:"Kind, Hans Jarle"
~person:"Reijmersdal, Eva A. van"
~person:"Sørgard, Lars"
~subject:"Network economics"
~subject:"Television advertising"
~subject:"Werbung"
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Network economics
Television advertising
Werbung
Advertising effects
1
Auskunftspflicht
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate disclosure
1
Credibility
1
Disclosure regulation
1
Fernsehwerbung
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Glaubwürdigkeit
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Public relations
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Unternehmenspublizität
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Werbewirkung
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credibility
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disclosures
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endorsements
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persuasion knowledge
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Kind, Hans Jarle
Reijmersdal, Eva A. van
Sørgard, Lars
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Journal of promotion management : JPM
Memorandum / Department of Economics, University of Oslo
5
CESifo working papers
3
International journal of advertising : the quarterly review of marketing communications
2
The journal of media economics
2
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Discussion paper / Centre for Economic Policy Research
1
International journal of industrial organization
1
Journal of advertising : official publication of the American Academy of Advertising
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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