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~isPartOf:"Journal of promotion management : JPM"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenimage"
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Loureiro, Sandra Maria Correia
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Journal of promotion management : JPM
Journal of retailing and consumer services
4
The journal of product & brand management
2
Baltic journal of management
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Challenges and trends in modern banking
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Cogent business & management
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E-business : state of the art of ICT based challenges and solutions
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International journal of business performance management
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International journal of retail & distribution management
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of communication management
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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The service industries journal
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World review of entrepreneurship, management and sustainable development
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Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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