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~isPartOf:"Journal of promotion management : JPM"
~person:"Sung, Yongjun"
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Search: person:"de Gregorio, Federico"
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Journal of promotion management : JPM
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New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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