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~isPartOf:"Journal of promotion management : JPM"
~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~subject:"Social Web"
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Vrontis, Demetris
Walsh, Gianfranco
Arli, Denni
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Loureiro, Sandra Maria Correia
2
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Journal of promotion management : JPM
Web 2.0 : neue Perspektiven für Marketing und Medien
4
International journal of internet marketing and advertising : IJIMA
2
Journal of Asia Business Studies
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Contextual evolution across markets, disciplines and sectors
1
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
European management journal
1
Global business & economics review
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international management
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Journal of marketing communications
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Journal of vocational behavior
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection
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Springer eBooks / Business and Economics
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
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