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~isPartOf:"Journal of promotion management : JPM"
~person:"Wu, Linwan"
~subject:"Consumer behaviour"
~subject:"USA"
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer behaviour
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Journal of current issues and research in advertising
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Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
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