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~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Sportmarketing
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Sports marketing
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Brand management
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Markenführung
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Sport event
4
Sportveranstaltung
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Ball game
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Consumer behaviour
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Football
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Fußball
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Professional sports
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Profisport
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Television advertising
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United States
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promotion
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2011
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Shuv-Ami, Avichai
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Thrassou, Alkis
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Vrontis, Demetris
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Journal of promotion management : JPM
Journal of sport management : the official journal of the North American Society of Sport Management
17
European Sport management quarterly : ESMQ
15
International journal of sport management and marketing : IJSMM
14
Sport management review
13
International journal of sports marketing & sponsorship
12
Journal of business research : JBR
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Sport, Business and Management : an international journal ; SBM
5
Journal of strategic marketing
4
Asia Pacific journal of marketing and logistics
3
Customer-centric marketing strategies : tools for building organizational performance
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of business & industrial marketing
2
The journal of product & brand management
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
American journal of business : applying research to practice ; AJB
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Benchmarking : an international journal
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Consumer behavior review : CBR
1
Department of Economics working paper
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Developing digital marketing : relationship perspectives
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Digital business
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E-marketing in developed and developing countries : emerging practices
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European journal of international management : EJIM
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European journal of operational research : EJOR
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Future Business Journal
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Gabler Edition Wissenschaft
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Global business and finance review
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Global journal of business research : GJBR
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International journal of business and emerging markets : IJBEM
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International journal of business and globalisation : IJBG
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International journal of management, economics and social sciences : IJMESS
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International journal of retail & distribution management
1
International journal of revenue management : IJRM
1
Journal of Indian business research
1
Journal of consumer marketing
1
Journal of economic studies
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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