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~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"Public opinion"
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Journal of promotion management : JPM
Young consumers : insight and ideas for responsible marketers
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Journal of sport management : the official journal of the North American Society of Sport Management
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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