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~isPartOf:"Journal of promotion management : JPM"
~subject:"Film"
~subject:"Kreativsektor"
~subject:"Television"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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content analysis
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Journal of promotion management : JPM
Journal of cultural economics
9
The journal of media economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of arts management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
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