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~isPartOf:"Journal of promotion management : JPM"
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Cause-Related Marketing
4
Cause-related marketing
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Consumer behaviour
3
Konsumentenverhalten
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Beziehungsmarketing
2
Corporate Social Responsibility
2
Corporate social responsibility
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Relationship marketing
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Advertising effects
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Brand management
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Cause Brand Alliance (CBA)
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Cause Related Marketing (CRM)
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Fundraising
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Markenführung
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Perception
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South Africa
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Strategische Allianz
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Wahrnehmung
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cause-related marketing
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company credibility
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congruence
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eye-tracking experiment
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prevalence
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social cause
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Bae, Mikyeung
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Corbishley, Karen M.
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Holmes, Gary
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Kim, Yeo Jung
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Lee, Wei-Na
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Trimble, Carrie
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Journal of promotion management : JPM
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
12
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
Effects of various taypes of cause-related marketing (CRM) ad appeals on consumers' visual attention, perceptions, and purchase intentions
Bae, Mikyeung
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 810-834
Persistent link: https://www.econbiz.de/10011632065
Saved in:
2
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
Saved in:
3
Selection of causes according to socio-demographic status in South Africa
Corbishley, Karen M.
;
Mason, Roger B.
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009248074
Saved in:
4
Overcoming consumer skepticism in cause-related marketing : the effects of corporate social responsibility and donation size claim objectivity
Kim, Yeo Jung
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 465-483
Persistent link: https://www.econbiz.de/10003928841
Saved in:
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