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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
The American journal of economics and sociology
20
The journal of media economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER working paper series
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Journal of cultural economics
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Applied economics letters
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International journal of advertising : the quarterly review of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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International journal of advertising : the review of marketing communications
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Marketing intelligence & planning
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Reihe: Marketing und Medien
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
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