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~isPartOf:"Journal of promotion management : JPM"
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argument quality
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message vividness
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preventive health message
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regulatory goals
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Journal of promotion management : JPM
Economics Papers from University Paris Dauphine
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Stalking the "vividness effect" in the preventive
health
message
: the moderating role of argument quality on the effectiveness of message vividness
Myers, Jun
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 628-646
Persistent link: https://www.econbiz.de/10010467259
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