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~isPartOf:"Journal of promotion management : JPM"
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Brand image
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Han, Min Chung
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Kim, Eunice
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Kim, Youjeong
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Journal of promotion management : JPM
Journal of retailing and consumer services
8
Journal of international consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of internet marketing and advertising : IJIMA
3
Cogent Business & Management
2
Cogent business & management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of food products marketing
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
The journal of consumer marketing
2
145th Seminar, April 14-15, 2015, Parma, Italy
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Agrekon
1
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Baltic journal of management : BJM
1
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
European journal of innovation management : EJIM
1
International Journal of Business Science & Applied Management (IJBSAM)
1
International Journal of E-Adoption (IJEA)
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of economics and business research
1
International journal of forecasting
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International review on public and non-profit marketing
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Investment management and financial innovations
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Journal of Asian finance, economics and business : JAFEB
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1
Why consumers hesitate to shop online : perceived risk and
product
involvement
on Taobao.com
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011729454
Saved in:
2
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and
product
involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
3
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of
product
involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
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