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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Journal of business research : JBR
28
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
15
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
Amfiteatru economic : an economic and business research periodical
12
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of strategic marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of marketing management : MM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Psychology & marketing
6
The journal of business & industrial marketing
6
Amfiteatru Economic Journal
5
Corporate social responsibility and environmental management
5
European research studies
5
Green advertising and the reluctant consumer
5
International journal of production economics
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of nonprofit & public sector marketing
5
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1
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
2
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
3
When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David
;
Nichols, Bridget Satinover
;
Shaw, Doris
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
Saved in:
4
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
5
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Saved in:
6
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
Saved in:
7
Consumer readings of green appeals in advertisements
Oyedele, Adesegun
;
Dejong, Penny
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010198656
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