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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand image"
~subject:"Market research"
~subject:"Tourism industry"
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Brand image
Market research
Tourism industry
Consumer behaviour
764
Konsumentenverhalten
764
Markenimage
141
Brand management
129
Markenführung
129
Beziehungsmarketing
128
Relationship marketing
128
Holiday behaviour
127
Urlaubsverhalten
127
Customer satisfaction
103
Kundenzufriedenheit
103
Advertising effects
101
Werbewirkung
101
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89
Social web
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87
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79
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79
Dienstleistungsqualität
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67
Advertising
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Hotellerie
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Viral marketing
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Virales Marketing
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Personality psychology
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Han, Heesup
11
Hyun, Sunghyup Sean
4
Yang, Jing
4
Yu, Jongsik
4
Law, Chun Hung Roberts
3
Ahn, Jiseon
2
Bang Nguyen Viet
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Black, William C.
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Chi, Xiaoting
2
Chua, Bee-Lia
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Guzman, Francisco
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2
King, Brian
2
Lee, Choong-Ki
2
Leone, Robert P.
2
Mundel, Juan
2
Paswan, Audhesh K.
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Petrick, James F.
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Poon, Patrick
2
Qu, Hailin
2
Ryu, Kisang
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Su, LuJun
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Journal of promotion management : innovations in planning and applied research
Journal of travel and tourism marketing
The journal of consumer marketing
Journal of business research : JBR
403
Journal of retailing and consumer services
243
The journal of product & brand management
243
The journal of brand management : an international journal
220
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
80
Journal of international consumer marketing
74
Journal of marketing communications
74
International journal of hospitality management
73
Marketing letters : a journal of research in marketing
63
Tourism management : research, policies, practice
60
International journal of consumer studies
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of marketing management : MM
56
Journal of strategic marketing
56
Cogent business & management
55
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Qualitative market research : an international journal
54
Journal of Islamic marketing
52
Journal of fashion marketing and management
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of the Academy of Marketing Science
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Tourism management perspectives : TMP
40
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
39
International journal of contemporary hospitality management
38
International journal of advertising : the review of marketing communications
37
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ECONIS (ZBW)
178
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178
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
4
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
5
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
6
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
7
Do cultural and individual values influence sustainable tourism and pro-environmental behavior? : focusing on Chinese millennials
Davari, Dori
;
Nosrati, Saeid
;
Kim, Seongseop
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 559-577
Persistent link: https://www.econbiz.de/10014513668
Saved in:
8
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
10
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
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