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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Holiday behaviour"
~subject:"Market research"
~subject:"Tourism industry"
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Brand image
Holiday behaviour
Market research
Tourism industry
Consumer behaviour
480
Konsumentenverhalten
480
Urlaubsverhalten
127
Beziehungsmarketing
100
Relationship marketing
100
Customer satisfaction
95
Kundenzufriedenheit
95
Brand management
85
Markenführung
85
Markenimage
82
Tourism
79
Tourismus
79
Advertising effects
74
Social Web
74
Social web
74
Werbewirkung
74
Internet marketing
73
Online-Marketing
73
Dienstleistungsqualität
67
Service quality
67
Tourism marketing
63
Tourismusmarketing
63
Hotel industry
57
Hotellerie
57
Emotion
50
Advertising
48
Werbung
48
Viral marketing
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Virales Marketing
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Tourismuswirtschaft
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202
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Han, Heesup
15
Hyun, Sunghyup Sean
7
Law, Chun Hung Roberts
5
Kim, Seongseop
4
Wong, IpKin Anthony
4
Yang, Jing
4
Yu, Jongsik
4
Hsu, Cathy H. C.
3
Hwang, Jinsoo
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Kim, Insin
3
Kim, Wansoo
3
Kozak, Metin
3
Ryu, Kisang
3
Adam, Issahaku
2
Ahn, Jiseon
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Al-Ansi, Amr
2
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Bang Nguyen Viet
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Chi, Xiaoting
2
Choi, Mi Ju
2
Chua, Bee-Lia
2
Chung, Namho
2
Heo, Cindy Yoonjoung
2
Hsu, Maxwell K.
2
Huang, Songshan
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Kim, Myung-Ja
2
Kim, Samuel Seongseop
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King, Brian
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Lee, Choong-Ki
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Mundel, Juan
2
Park, Kwangsoo
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Petrick, James F.
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Qu, Hailin
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Reisinger, Yvette
2
Ren, Lianping
2
Schuckert, Markus
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Journal of promotion management : innovations in planning and applied research
Journal of travel and tourism marketing
Journal of business research : JBR
412
Journal of retailing and consumer services
254
The journal of product & brand management
243
The journal of brand management : an international journal
220
Tourism management : research, policies, practice
141
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
115
Psychology & marketing
115
Asia Pacific journal of marketing and logistics
93
International journal of hospitality management
90
Journal of marketing research : JMR
88
European journal of marketing : EJM
80
Tourism management perspectives : TMP
77
Journal of international consumer marketing
76
Journal of marketing communications
74
Marketing letters : a journal of research in marketing
64
Cogent business & management
61
The journal of consumer marketing
60
International journal of consumer studies
59
Journal of Islamic marketing
58
Journal of marketing management : MM
58
International journal of contemporary hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International marketing review
56
Journal of strategic marketing
56
Marketing intelligence & planning
56
Journal of global marketing
55
Qualitative market research : an international journal
54
Tourism analysis : an interdisciplinary tourism & hospitality journal
54
Journal of fashion marketing and management
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Journal of hospitality marketing & management
46
Journal of the Academy of Marketing Science
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
International journal of internet marketing and advertising : IJIMA
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
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ECONIS (ZBW)
202
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1
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10
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202
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
5
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
6
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
7
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
8
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
9
Do cultural and individual values influence sustainable tourism and pro-environmental behavior? : focusing on Chinese millennials
Davari, Dori
;
Nosrati, Saeid
;
Kim, Seongseop
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 559-577
Persistent link: https://www.econbiz.de/10014513668
Saved in:
10
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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