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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
~subject:"Tourism industry"
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Search: subject_exact:"Verbraucherforschung"
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Brand image
Market research
Tourism industry
Consumer behaviour
480
Konsumentenverhalten
480
Holiday behaviour
127
Urlaubsverhalten
127
Beziehungsmarketing
100
Relationship marketing
100
Customer satisfaction
95
Kundenzufriedenheit
95
Brand management
85
Markenführung
85
Markenimage
82
Tourism
79
Tourismus
79
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74
Social Web
74
Social web
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Werbewirkung
74
Internet marketing
73
Online-Marketing
73
Dienstleistungsqualität
67
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Tourism marketing
63
Tourismusmarketing
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Hotel industry
57
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Viral marketing
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Virales Marketing
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Tourismuswirtschaft
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Brand
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118
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Han, Heesup
11
Hyun, Sunghyup Sean
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Yang, Jing
4
Yu, Jongsik
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Law, Chun Hung Roberts
3
Ahn, Jiseon
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Bang Nguyen Viet
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Chi, Xiaoting
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Chua, Bee-Lia
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Hsu, Maxwell K.
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Hwang, Jinsoo
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Kim, Myung-Ja
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Kim, Wansoo
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King, Brian
2
Lee, Choong-Ki
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Mundel, Juan
2
Petrick, James F.
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Qu, Hailin
2
Ryu, Kisang
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Su, LuJun
2
Wong, IpKin Anthony
2
Zhang, Hanqin Qiu
2
Ababneh, Bashar
1
Agrawal, Ashima
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Ahmad, Naveed
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Ahn, Young-joo
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Akram, Umair
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Alahakoon, Thilini
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Journal of promotion management : innovations in planning and applied research
Journal of travel and tourism marketing
Journal of business research : JBR
403
Journal of retailing and consumer services
243
The journal of product & brand management
243
The journal of brand management : an international journal
220
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
80
Journal of international consumer marketing
74
Journal of marketing communications
74
International journal of hospitality management
73
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
Tourism management : research, policies, practice
60
International journal of consumer studies
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of marketing management : MM
56
Journal of strategic marketing
56
Cogent business & management
55
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Qualitative market research : an international journal
54
Journal of Islamic marketing
52
Journal of fashion marketing and management
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of the Academy of Marketing Science
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Tourism management perspectives : TMP
40
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
39
International journal of contemporary hospitality management
38
International journal of advertising : the review of marketing communications
37
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ECONIS (ZBW)
118
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81
Wine tourism involvement : a segmentation of Chinese tourists
Gu, Qiushi
;
Zhang, Hanqin Qiu
;
King, Brian
;
Huang, Songshan
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 633-648
Persistent link: https://www.econbiz.de/10011918031
Saved in:
82
Investigating individuals' decision formation in working-holiday tourism : the role of sensation-seeking and gender
Meng, Bo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 973-987
Persistent link: https://www.econbiz.de/10011941798
Saved in:
83
The moderating effects of three reference groups on Asian pleasure travelers’ destination value
Kim, Miyoung
;
Qu, Hailin
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 892-904
Persistent link: https://www.econbiz.de/10011757728
Saved in:
84
Modelling the relationship between attribute satisfaction, overall satisfaction, and behavioural intentions in Australian ski resorts
Hall, John
;
O'Mahony, Barry
;
Gayler, John
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 764-778
Persistent link: https://www.econbiz.de/10011729246
Saved in:
85
Country image formation, stability, and change : a longitudinal assessment of consumers’ image of Azerbaijan
Herz, Marc
;
Arnegger, Julius
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1169-1183
Persistent link: https://www.econbiz.de/10011758902
Saved in:
86
Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao
;
Kang, Juhee
;
Tasci, Asli
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
Saved in:
87
Influence of experiences on memories, satisfaction and behavioral intentions : a study of creative tourism
Ali, Faizan
;
Ryu, Kisang
;
Kashif Hussain
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 85-100
Persistent link: https://www.econbiz.de/10011484657
Saved in:
88
Progress in shopping tourism
Choi, Mi Ju
;
Heo, Cindy Yoonjoung
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 1-24
Persistent link: https://www.econbiz.de/10011484992
Saved in:
89
Lifestyle segmentation of tourists seeking nature-based experiences : the role of cultural values and travel motives
Iversen, Nina M.
;
Hem, Leif E.
;
Mehmetoglu, Mehmet
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 38-66
Persistent link: https://www.econbiz.de/10011485016
Saved in:
90
The role of sea-based adventure experiences in tourists’ satisfaction and behavioral intentions
Triantafillidou, Amalia
;
Petala, Zinovia
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 67-87
Persistent link: https://www.econbiz.de/10011485021
Saved in:
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