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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~person:"Aurier, Philippe"
~person:"Baglione, Stephen L."
~subject:"Advertising"
~subject:"Electronic Commerce"
~type:"article"
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Aurier, Philippe
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Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
2
Modeling advertising impact at campaign level : empirical generalizations relative to long-term advertising profit contribution and its antecedents
Aurier, Philippe
;
Broz-Giroux, Anne
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
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