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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~person:"Garcia-Davalos, Alexander"
~subject:"Advertising"
~subject:"Electronic Commerce"
~type:"article"
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Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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