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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Electronic Commerce"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Electronic Commerce
Internet marketing
122
Online-Marketing
122
Consumer behaviour
74
Konsumentenverhalten
74
Social Web
63
Social web
63
Advertising effects
59
Werbewirkung
59
Werbung
53
Brand management
31
Markenführung
31
Viral marketing
23
Virales Marketing
23
Beziehungsmarketing
20
Relationship marketing
20
social media
20
Brand image
18
Markenimage
18
Online retailing
13
Online-Handel
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9
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9
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9
Marketing management
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Marketingmanagement
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7
Suchmaschine
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Einzelhandel
6
Instagram
6
Retail trade
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United States
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purchase intention
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Celebrity endorsement
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62
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Feng, Yang
2
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Shen, Fuyuan
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Stewart, Kristin
2
Abbasi, Amir Zaib
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Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
Journal of business research : JBR
75
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of management information systems : JMIS
29
Information systems research : ISR
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of internet commerce
26
Electronic commerce research
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of advertising research
22
Journal of marketing research : JMR
21
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
International journal of business information systems : IJBIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
European journal of operational research : EJOR
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Journal of marketing
15
Cogent business & management
14
Electronic commerce research and applications
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Marketing intelligence & planning
13
Marketing science
13
Journal of current issues and research in advertising
12
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ECONIS (ZBW)
62
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
5
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
8
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
9
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
10
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
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