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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Gelman, Andrew"
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Großbritannien
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Gelman, Andrew
Tucker, Catherine
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Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
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Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
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