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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~person:"Christino, Juliana Maria Magalhães"
~subject:"Brand management"
~subject:"Marketing"
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Christino, Juliana Maria Magalhães
Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
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Antecedents and consequents of brand love in the smartphone market : an extended study of the impact of switching cost
Christino, Juliana Maria Magalhães
;
Silva, Thaís Santos
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 301-321
Persistent link: https://www.econbiz.de/10012179127
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