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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"Kommunikation"
~subject:"Markenführung"
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of business research : JBR
142
Journal of retailing and consumer services
73
International journal of internet marketing and advertising : IJIMA
69
The journal of brand management : an international journal
68
The journal of product & brand management
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of marketing communications
36
International journal of advertising : the review of marketing communications
33
Journal of internet commerce
27
Marketing intelligence & planning
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Springer eBook Collection
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
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Business horizons
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Tourism management : research, policies, practice
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Journal of marketing
21
Journal of promotion management : JPM
21
Psychology & marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Asia Pacific journal of marketing and logistics
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Cogent business & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovatives Markenmanagement
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Journal of communication management : an international journal
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic marketing and retailing : IJEMR
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Journal of fashion marketing and management
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European journal of marketing : EJM
17
Technological forecasting & social change : an international journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the quarterly review of marketing communications
14
Journal of strategic marketing
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European journal of marketing
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Information systems research : ISR
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ECONIS (ZBW)
99
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
4
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
7
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
8
Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta
;
Shephard, Arlesa
;
Muralidharan, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
Saved in:
9
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
10
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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