//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenartikel"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Online retailing
Viral marketing
38
Virales Marketing
38
Consumer behaviour
29
Konsumentenverhalten
29
Social Web
18
Social web
18
Internet marketing
16
Online-Marketing
16
Brand management
10
Markenführung
10
Advertising effects
9
Werbewirkung
9
Beziehungsmarketing
8
Relationship marketing
8
Advertising
7
Brand image
7
Markenimage
7
Werbung
7
Customer satisfaction
5
Kundenzufriedenheit
5
Online-Handel
5
purchase intention
5
E-commerce
4
Electronic Commerce
4
Emotion
4
social media
4
word of mouth
4
Brand
3
Confidence
3
Einzelhandel
3
Facebook
3
Instagram
3
Retail trade
3
Social network
3
Soziales Netzwerk
3
USA
3
United States
3
Vertrauen
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Beneke, Justin
1
Bilro, Ricardo Godinho
1
Brandão, Amélia Maria Pinto da Cunha
1
Cruz, Poliano Bastos da
1
Dixit, Saumya
1
Fitriati, Rachma
1
Ghaedi, Mohammadreza
1
Guerreiro, João Pedro Silva Martins
1
Jain, Manu
1
Loureiro, Sandra Maria Correia
1
Mainardes, Emerson Wagner
1
Mbuyu, Marcelle
1
Munawaroh
1
Pina, Lídia Silveira
1
Raposo Junior, Antonio Eliezer
1
Rita, Paulo
1
Rodrigues, Clarinda
1
Rudiyanto
1
Sarmento, Eduardo Moraes
1
Shukla, Amit
1
Siwi, Inggit Sekar Madu
1
Sousa, Simona de
1
Um, Nam-Hyun
1
Wickham, Bradkey
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of business research : JBR
53
Journal of retailing and consumer services
45
International journal of hospitality management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Information systems research : ISR
25
Journal of management information systems : JMIS
18
The journal of product & brand management
17
Tourism management : research, policies, practice
17
Electronic commerce research
14
Journal of electronic commerce research : JECR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of contemporary hospitality management
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of internet marketing and advertising : IJIMA
12
Journal of hospitality marketing & management
12
Journal of marketing communications
12
Journal of internet commerce
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of consumer studies
9
International journal of electronic commerce : IJEC
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Psychology & marketing
9
Journal of marketing
8
Journal of travel and tourism marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Cogent business & management
7
Electronic commerce research and applications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Tourism management perspectives : TMP
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of retail and distribution management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of international consumer marketing
6
Journal of marketing research
6
Journal of the Operational Research Society
6
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
2
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
3
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
4
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
5
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Antecedents and consequences of consumers' attitude toward social commerce sites
Um, Nam-Hyun
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012179042
Saved in:
8
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->