//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenartikel"
~subject:"purchase intention"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
purchase intention
Viral marketing
38
Virales Marketing
38
Consumer behaviour
29
Konsumentenverhalten
29
Social Web
18
Social web
18
Internet marketing
16
Online-Marketing
16
Brand management
10
Markenführung
10
Advertising effects
9
Werbewirkung
9
Beziehungsmarketing
8
Relationship marketing
8
Advertising
7
Brand image
7
Markenimage
7
Werbung
7
Customer satisfaction
5
Kundenzufriedenheit
5
Online retailing
5
Online-Handel
5
E-commerce
4
Electronic Commerce
4
Emotion
4
social media
4
word of mouth
4
Brand
3
Confidence
3
Einzelhandel
3
Facebook
3
Instagram
3
Retail trade
3
Social network
3
Soziales Netzwerk
3
USA
3
United States
3
Vertrauen
3
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Beneke, Justin
1
Bilro, Ricardo Godinho
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Caryn Kar Yan Ng
1
Cham Tat Huei
1
Damasceno, Felipe Storch
1
Fakhreddin, Farbod
1
Fitriati, Rachma
1
Foroudi, Pantea
1
Guerreiro, João Pedro Silva Martins
1
Lim, Yet-mee
1
Loureiro, Sandra Maria Correia
1
Mainardes, Emerson Wagner
1
Mbuyu, Marcelle
1
Munawaroh
1
Pina, Lídia Silveira
1
Portelada, Patrícia Helena Mendes
1
Rita, Paulo
1
Rodrigues, Clarinda
1
Rudiyanto
1
Sarmento, Eduardo Moraes
1
Siwi, Inggit Sekar Madu
1
Sousa, Simona de
1
Wickham, Bradkey
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
The journal of product & brand management
13
Journal of business research : JBR
10
Journal of retailing and consumer services
9
The journal of brand management : an international journal
8
International journal of internet marketing and advertising : IJIMA
7
International journal of advertising : the quarterly review of marketing communications
6
Psychology & marketing
6
Electronic word of mouth as a promotional technique : new insights from social media
5
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing communications
4
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of services technology and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
International journal of business information systems : IJBIS
2
International journal of consumer studies
2
International journal of electronic business : IJEB
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of services, economics and management
2
Journal of advertising research
2
Journal of business economics and management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of global marketing
2
Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
2
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
2
Asian journal of business and accounting : AJBA
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
2
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
3
Instagram influencers : the role of opinion leadership in consumers' purchase behavior
Fakhreddin, Farbod
;
Foroudi, Pantea
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 795-825
Persistent link: https://www.econbiz.de/10013277311
Saved in:
4
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
Saved in:
7
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->