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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenartikel"
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Search: subject_exact:"Mundpropaganda"
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Markenartikel
Viral marketing
38
Virales Marketing
38
Consumer behaviour
29
Konsumentenverhalten
29
Social Web
18
Social web
18
Internet marketing
16
Online-Marketing
16
Brand management
10
Markenführung
10
Advertising effects
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Werbewirkung
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Beziehungsmarketing
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Relationship marketing
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Advertising
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Brand image
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Markenimage
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Werbung
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Customer satisfaction
5
Kundenzufriedenheit
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Online retailing
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Online-Handel
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purchase intention
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E-commerce
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Electronic Commerce
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Emotion
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social media
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word of mouth
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Brand
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Confidence
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Einzelhandel
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Facebook
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Retail trade
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Bilro, Ricardo Godinho
1
Brandão, Amélia Maria Pinto da Cunha
1
Fitriati, Rachma
1
Guerreiro, João Pedro Silva Martins
1
Loureiro, Sandra Maria Correia
1
Munawaroh
1
Pina, Lídia Silveira
1
Rita, Paulo
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Rodrigues, Clarinda
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Rudiyanto
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Sarmento, Eduardo Moraes
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Siwi, Inggit Sekar Madu
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Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
The journal of product & brand management
13
Journal of business research : JBR
9
Journal of retailing and consumer services
9
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
6
Electronic word of mouth as a promotional technique : new insights from social media
5
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing communications
4
Psychology & marketing
4
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
Technological forecasting & social change : an international journal
2
Asian journal of business and accounting : AJBA
1
Emerald gems
1
Ethics, social responsibility and sustainability in marketing
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
Future Business Journal
1
Global business and finance review
1
Global journal of business research : GJBR
1
HRM and marketing orientation in the new era
1
IIMS journal of management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of business and economics
1
International journal of business and emerging markets : IJBEM
1
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
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1
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
2
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
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