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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Customer integration"
~subject:"Marketing management"
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Customer integration
Marketing management
Social Web
101
Social web
101
Internet marketing
70
Online-Marketing
70
Consumer behaviour
49
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49
Brand management
31
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Journal of promotion management : innovations in planning and applied research
The journal of business & industrial marketing
Journal of business research : JBR
63
Journal of retailing and consumer services
25
Industrial marketing management : the international journal for industrial and high-tech firms
21
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
The journal of brand management : an international journal
15
Business horizons
14
Journal of strategic marketing
14
International journal of technology marketing : IJTMkt
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Technological forecasting & social change : an international journal
12
Journal of internet commerce
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Springer eBook Collection
11
The journal of product & brand management
11
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
SpringerLink / Bücher
9
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the review of marketing communications
8
Journal of open innovation : technology, market, and complexity
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Handbook of social media management : value chain and business models in changing media markets
7
Journal of marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Digitale Kommunikation
6
Information systems research : ISR
6
International journal of networking and virtual organisations : IJNVO
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Technology analysis & strategic management
6
The journal of services marketing
6
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ECONIS (ZBW)
23
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
3
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
4
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
5
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
6
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
7
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
8
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
9
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
10
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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