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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~language:"eng"
~person:"Ibrahim, Blend"
~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand equity"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
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